The search for the green engine block-system

Division Automotive Industry

CSI-focusEnvironment

Car salesmen handle their energy efficiently and they try to get the highest score within a restricted time. In a campaign ‘The search for the green engine block-system’ the dealers are continuously stimulated by winning an environment-friendly car-rally by selling hybrid cars. A specially illustrated comic is delivered every month with the last scores and picture of the winners with the ‘Green Engine Block-system’. Their rally ends in India where the winners take an adventurous trip and among other things visit a protected wildlife park for Tigers.