Impaction developed the social concept Children – Knowledge – Capital for a bank who wants to profile itself by durable convene.
Deprived children become the target group for which the bank is making a special effort over the coming years. Children are the future.
Investment in knowledge for children produces in the long run a basis for a better future. The bank can invest in children in Dutch deprived areas or in a school in a poor country. The bank staff of all branches in Holland are involved.
Each individual project will have a staff member appointed as co-ordinator. Christmas presents will be in influenced by the topic. In cooperation with the bank Impaction will assess what the focusprojects will be for the coming year.
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