Division Energy supplies

CSI-focus Sport & Health

A large supplier of energy wants to commit itself actively to sport and health. Sport gives, as it happens, new energy. The motivation concept Impaction developed is called “In the Highest Acceleration”.

The most important thing in this campaign is cycle racing. In an exciting race periodic triumphs (targets) will be rewarded with extra points for the final triumph, incentive and gimmicks. The results will also be connected to a good cause in the field of sport and game in developing countries. Creative on- and offline communication keeps the competitors motivated.

Many divisions commit themselves sport and health. Particularly retail and service businesses show their involvement in this area.